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Genoa Color Technologies: This current HiTechPR client is an Israeli-based, VC-funded pioneer in color display technology. As a direct result of our PR effort, this company is skyrocketing to the acknowledged leadership position in its industry faster than anyone in the organization ever imagined. Within six months of beginning work with Genoa all PR expectations were ancient history. After all, why use the expectation ruler when the results are far better than any projection. HiTechPR's well-crafted strategy and execution quickly landed Genoa on the pages of the most sought after U.S. business, news, and technology publications including The New York Times, Business Week, United Press International, Washington Post, Washington Times, IEEE Spectrum, TV Technology, Wired, Insight, Appliance Magazine, Dow Jones Newswire, Venturewire, Consumer Electronics Daily, The Guardian, CBS Marketwatch, Yahoo Finance, Popular Science, and numerous top rated online venues, Blogs and interest groups.
The latest news: Genoa will soon receive a truly significant first place technology award that last year garnered over 60 million impressions-representing major league national and international visibility. HiTechPR is proud to represent Genoa as their PR firm of record. www.genoacolor.com
SND Electronics: Despite being in business for nearly 30 years, Greenwich, Conn.-based SND, an international distributor of electronic components, had an unrealistically low profile in what is a highly competitive industry. Within a year of becoming a HiTechPR client, SND was---for the first time---included in the top ten distributor rankings of Purchasing Magazine, EBN and Electronic News. Requests by other trade publications (and PR placements in several major US newspapers including the Miami Herald) for opinion pieces bylined by SND CEO Chris DeNisco quickly followed. HiTechPR also designed and supplied the content for SND's multi-lingual Web site including English, traditional Chinese, Spanish and Portugese. SND’s record revenues led to its successful merger with Consumer Electronics, Europe’s largest microchip broker.
Cetova Corporation Launch: Cetova Corporation, a financial software developer and marketer, was officially launched in July and August of 2002 with the help of HiTechPR. Outstanding PR results included positive analyst research alerts and notes by both AMR and International Data Corp (IDC); major case study feature articles in leading publications including CFO and FE magazines; significant editorial mentions in leading IT, accounting and related publications. HiTechPR also supplied collateral content and orchestrated the company’s corporate identity for launch.
AppliedTheory Launch: HiTechPR’s launch of ISP AppliedTheory Communications garnered the equivalent of $1.5 million dollars of advertising space. Placements included CBS News radio, Computerworld, The New York Times, Crain’s NY Business, PC Week, every major daily newspaper in New York State, and many other trade publications and industry journals. This effort won six communication industry awards including top prize for collateral, media kits and PR campaign. HiTechPR also supplied content for the company’s Web site.
Sigma Imaging Systems: Sigma’s Empire Blue Cross, Con Edison and Sears case studies were placed in scores of publications including Business Week (three times), Computerworld, Software Magazine, Imaging, Crain’s NY Business and many others. In fact, one Sigma case study featuring New York’s Con Edison utility, was placed in 10 business and trade publications—an effort that won HiTechPR a second place prize for public relations from the Business Marketing Association.
Offices2share.com: As a result of HiTechPR’s efforts, the first and only Web site specializing in short term and shared office space was featured in The Wall Street Journal three times in one week. Offices2share.com was also featured on CBS News radio and in The New York Law Journal, The Los Angeles Times, numerous real estate industry trades and many online publications specializing in the commercial real estate market.
Babaco Alarm Systems: In the first four weeks of our PR campaign for this company’s trucking industry security products, HiTechPR landed feature article placements in major newspapers including Newsday, The Newark Star Ledger, Philadelphia Inquirer, and other major dailies via AP Newswire. HiTechPR also nailed placements at CBS News and key trade publications including Transport Topics and Business Security Magazine. In the first month of our engagement we earned our client over one hundred thousand dollars in equivalent advertising space.
Hotres.com: HiTechPR scored dozens of visibility-building placements for this leading NYC hotel travel and booking site including the Boston Globe, New York Times, Miami Herald, Greenwich Times, Stamford Advocate and Fairfield County Business Journal. Hotres.com was also featured in many online and hard copy travel Web sites and trades, airline magazines and other targeted venues.
Syntra Ltd: HiTechPR introduced Syntra, a market leader in international commerce management software, to analysts and leading trade publications, including CIO Magazine, Computerworld and others. Articles positively citing Syntra appeared in Business Week and other significant internationally acclaimed publications.
Hyperion Solutions: HiTechPR successfully launched IMRS in the early 1980s, years before the company went public and changed its name to Hyperion Solutions. Dozens of Hyperion case studies and announcements appeared in all venues including Business Week (where a one-paragraph mention was directly responsible for $1 million dollars in new contracts that quarter), Investor’s Business Daily, CFO, FE, Computerworld, PC Week, and many others.
Galorath Inc: Because of HiTechPR’s efforts on their behalf, this virtually unknown developer of parametric modeling software was featured in a major Business Week article about Y2K. Other important feature articles placing Galorath Inc. on the maps of leading software industry developers were a direct result of our strategic planning and execution.
Connex International: Connex, a small, privately held teleconferencing pioneer with excellent client case studies, was featured in highly targeted publications and gained significant regional and national visibility.
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