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UK Electronic Game Developer Eutechnyx
Selects HiTechPR as its American PR Firm
Rye, N.Y.—May 15, 2003—UK-based Eutechnyx, one of the world's leading driving game development specialists, has selected HiTechPR of Rye, N.Y. as its public relations agency in the United States. "Eutechnyx has won major awards for game development and fast growth. We intend to raise this remarkable company's profile in the U.S. by offering gaming and business publications expert articles and industry commentary by some of the world's most experienced driving game programmers and designers," said Mark Bruce, president of HiTechPR. Eutechnyx has developed racing titles for multinational publishers including Eidos Interactive, Electronic Arts and Infogrames and collaborated on such well-known brands as "Formula OneTM", "James Bond 007TM" and "Le Mans 24 HoursTM." The company has won several honors, including the Sunday Times Tech Track 100, Deloitte and Touche Fast 50 Award and PC Format Gold Award. Eutechnyx is currently developing a series of next-generation driving and action titles for Sony PlayStation 2, Microsoft Xbox and Nintendo GameCube. HiTechPR specializes in computer industry and business-to-business marketing communications support including collateral, direct marketing, Web site creation, and product, corporate and investor relations. For additional information, contact HiTechPR, 29 Locust Ave, Rye, New York 10580, Tel: 914-967-6932 or visit the company's Website: www.hitechpr.com. |