Customer Reference Programs: No Vendor Endorsements!

Jan 14, 2011

Exceptions are made — a potential award winning installation or a ROI story can be pitched as an exception to corporate communications and investor relations

If references are prohibited from talking with analysts/media, determine if they can present to your user group

 –This is an excellent strategy for ethically working around gatekeepers and prohibitions dealing with public vendor endorsements since user group conferences are a hybrid public/private forum

If publicly-held customers balk at serving as references, focus on small to midsize private organizations first

-Create an anonymous case study from your organization's perspective 

-Quote your management team, project leaders and analysts if appropriate

More on "No Vendor Endorsements" in a future post.  

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