The demonstration, assembled specifically for the 2005 CES, comprises two 43-inch rear projection high-definition (1280 x 720 pixel) televisions manufactured by Uneed Systems and featuring LCOS (Liquid Crystal On Silicon) panels provided by MicroDisplay Corporation. To highlight the display-enhancing capabilities of Genoa’s technology, one set will feature the unique ColorPeakTM system and the other conventional RGB (red, blue, green). Genoa expects that the TV using ColorPeak will show a noticeably larger color gamut and a 50 percent increase in brightness.

“So that the industry can fully realize the effectiveness of Genoa’s ColorPeak technology, it must be demonstrated with the best state-of-the-art equipment available,” said Ilan Ben-David, Genoa’s founder and CEO. “That’s why we are proud to collaborate with MicroDisplay Corporation and Uneed Systems to present this important side-by-side comparison.”

Attendees of CES 2005 will also be able to see Genoa’s ColorPeak technology demonstrated on a Uneed 52-inch set at Daewoo (booth 12214).

About Genoa
Genoa Color Technologies develops technologies to significantly enhance image quality and the viewing experience for a wide range of displays. The company supplies chips to major electronics companies for integration into their product lines. Genoa’s ColorPeak™ technology is the recipient of Popular Science magazine’s 2004 Best of What’s New Grand Award for Home Entertainment. Genoa, with R&D based in Herzlia, Israel, is supported by VCs and private investors. For more information please visit www.genoacolor.com.

About MicroDisplay Corporation
MicroDisplay Corporation is a fabless semiconductor company, leading technology innovation in high-definition imaging components utilizing liquid crystal on silicon (LCOS) technology. The company’s E-series single-panel LCOS microdisplay, targeted at the Rear-Projection HDTV market, is well positioned to deliver high-performance, mass-market HDTV components. For more information, visit the company’s Web site at www.microdisplay.com.

About Uneed Systems
Established in 2000, Uneed Systems Inc. is a technology company focused on the microdisplay projection industry. Uneed’s optics and digital circuitry for projection engines, televisions and monitors lead the industry. The company developed the industry’s first lightweight and compact projection engine and television with an advanced single panel LCOS device, and is attracting the attention of the microdisplay marketplace’s most respected voices. For more information, visit the company’s Web site at www.uneedsys.com.