Client Engagements

Technology PR Clients

  • Hardware & Telecommunications
  • BARCO Visual Systems
  • Compuscan
  • Computer Transceiver Systems, Inc.
  • Data Products Corp.
  • Digitronics (N.V. Philips, Eindhoven, NA)
  • Genoa Color Technologies
  • IBM (Training division)
  • Jistel (Jeaumont-Schneider)
  • Keydata International
  • Litton Industries (Westrex, Sweda, ABS)
  • MA/Alanthus Datacom
  • MAI/Basic Four
  • Optronics, Corp.
  • Panafax
  • Periphonics (Exxon Affiliates, Inc.)
  • Rapifax (Ricoh)
  • SND Electronics
  • Thomson-CSF Communications, Inc.
  • Online / Internet Service/Content Providers
  • AppliedTheory Communications, Inc.
  • Compare (Consumer Reports)
  • Comtex Scientific Corp (UPI)
  • NYSERNet
  • Online Organizations
  • ChatPlanet.com
  • EarthWeb.com
  • Internet World Financial Center
  • Shpoonkle.com
  • Software Developers
  • 4-D Software Limited (Tadiran/Israel)
  • Bell & Howell (Transport Division)
  • Cetova
  • Computer Systems Odessa
  • Cornell Computer
  • CRC Information Systems
  • Dharma Systems Incorporated
  • DOTGO (SMS TXT Platform for foursquare)
  • Eutechnyx
  • Galorath Associates (Seer Technologies)
  • Hyperion Software (IMRS)
  • ICMS International
  • Imtech Corporation
  • Intellisystems
  • Link Systems
  • Marketfield Software Development Corp.
  • Micro Research Institute, Inc.
  • Mountain House Publishing
  • Objectory Corporation (Ivar Jacobson)
  • PRICE Systems
  • RealData, Inc.
  • Rhode Island Soft Systems
  • Roads Scholar
  • Search Software America
  • SelectStar (Relational OLAP)
  • Sigma Imaging Systems
  • SMARTS: System Mgt. Arts (Network Mgt.)
  • Software Corp. of America SCA
  • Syntra Ltd.
  • Target Vision
  • Transportation Concepts & Services, Inc.
  • Vydec (Exxon Office Systems)
  • Walker Interactive Systems
  • Weseley Software Development
  • Systems Integrators
  • Comstar Computer Corp.
  • Contel Information Systems
  • Cornell Computer Corp.
  • Dharma Systems Incorporated
  • Integrated Management Systems
  • NexVue Information Systems
  • Questra Corporation
  • Sigma Imaging Systems
  • Syntra Ltd.
  • Turnkey Sales and Leasing
  • Market Research Organizations
  • INTECO, USA
  • Ziff Institute

Financial Services

  • ALaS Inc.
  • Chaikin Capital Mgt.
  • Hyperion Solutions
  • Jackson, Grant Investment Advisers, Inc.

Consulting Services

  • Business/IT Consultancies
  • Acendex IT Consulting
  • ALaS Consulting Corp.
  • Contel Information Systems
  • Cornell Computer Corp.
  • GL Associates (JDE Experts)
  • Marketfield Software
  • NexVue Information Systems
  • Pepperweed Consulting (HP OpenView)
  • Questra Corporation
  • Business Re-Engineering Consultancies
  • Objectory AB (Ivar Jacobson-Kista, Sweden)

Professional Practices

  • Chaikin Capital Management
  • Dental and Medical Practices
  • Pearl Cohen Zedek Latzer (IP Law)
  • Regional CPA Firms
  • Authors
  • Ivar Jacobson: The Object Advantage
  • Julie Jason: The AARP Guide to Surviving Retirement

Health Care

  • Comply-Health (First cloud based HC compliance solution)
  • MDLinx.com (co-founded by Dr. Mehmet Oz)
  • Sterling Care LLC

Consumer

  • Celebrate Somebody.com
  • City Limits Diner
  • Deer Off
  • Hit The Beach!
  • HOTRES.com
  • Orbit Brush
  • PowerNap
  • TokenWare

Real Estate

  • Basis Software
  • Comstar Computer Corp
  • Mediate Management Company
  • Offices2share.com (Commercial RE)
  • Scott-Martin: Real Estate IT Consulting

Not for Profit Organizations/Associations

  • Association of Computer Manufacturers (ACM)
  • Association of Shareware Professionals (ASP)
  • Computers for Kids
  • DPMA Chapters
  • Nsoft: Northeast Software Association
  • Save The Children

Case Study

HiTechPR helps Genoa launch a new multi-primary color television display system and wins gold in the process.

Goal

Genoa Color Technologies, a small Israeli startup, was seeking to gain recognition as an important new player in the consumer electronics industry with the introduction of its state-of-the-art ColorPeak color enhancement technology for use in TVs, monitors, projectors and other display devices.

The Plan

HiTechPR worked with Genoa to create a first-class program on a limited budget that would launch the ColorPeak technology primarily through the use of PR. A tour of six cities was planned to demo the product to key technology editors.The strategy would involve creating a key campaign message easily understood by technical editors as well as mainstream editors. Coincidently it was the 50th anniversary of the first commercial color TV shipped by RCA. The initial news release “grabber” headline and key message became: “Genoa Reinvents Color Television Fifty Years After Its Introduction.”

Going for Gold

As a campaign driven primarily by PR, the launch of Genoa’s ColorPeak technology engaged the press and sparked tremendous media coverage including The New York Times, Business Week, Fortune, The Washington Post, and The Washington Times. Numerous other placements appeared in consumer electronics publications as well as top rated online venues, Blogs and interest groups. In addition, HiTechPR was awarded the Gold Award in the client product launch category of the International Mercury Communications Awards (beating out a number of the world's largest  public relations firms, who finished second and third respectively) and two Gold Awards in the Bulldog Reporter PR competition honoring "excellence in public relations and corporate communications.” Genoa was the winner of the Grand Award in the home entertainment category of Popular Science magazine's “Best of What's New” competition.