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CD-MAX and Harvard Business School Publishing Announce Agreement to Produce Innovative Pay-Per Use Catalog Murray Hill, N.J. --September 10, 1996-- CD-MAX, Inc., (NASDAQ: MAXX) a provider of innovative copyright protection, metering and billing services for publishers of electronic information, announced today that it has signed an agreement with Harvard Business School Publishing allowing the use of its technology in two CD-ROM catalog products. The agreement will enable the electronic distribution of Harvard Business Review (HBR) articles and Harvard Business School (HBS) case studies on a pay-per-use basis. A major benefit for users is the ability to have immediate access to the full-text of HBR articles and HBS case studies. Up until now, customers desiring reprints would have to order these items by phone or mail and wait until they were delivered. Now, with CD-MAX technology, users can access these important materials on their desktops whenever they need them. Harvard Business School Publishing will use CD-MAX technology and supporting services to register and bill customers, track and report full-text usage and ensure data security. A special feature facilitates internal billing by enabling customers to track the cost of full-text usage by department. In both products, the Harvard Business School catalog is stored as a Folio VIEWS infobase and provides users with a title, author and abstract of items published by Harvard Business School Publishing. Users can search the index to identify items of interest and use a hyperlink function to connect to the full-text of selected items. There are approximately 2,000 full-text items stored on the CD-ROM in Adobe Acrobat files, enabling users to view and print copies of the printed versions. CD-MAX works by combining content with encryption and usage-tracking programs before CD-ROM discs are mastered and pressed. Customers receive a simple setup program that installs the security codes needed to automatically unlock the protected information. Approximately once a month, a usage report is sent toll-free via modem from the customer's workstation to CD-MAX's billing computer. (Customers without modems can mail in a diskette.) The core market for the Harvard Business School catalog products includes Fortune 500 companies and academic institutions worldwide. Harvard Business School Publishing is a wholly-owned, not-for-profit subsidiary of Harvard Business School. Its mission is to improve the practice of management and its impact in a changing world through lifelong learning. For additional information contact: CD-MAX, Inc. 219 South Street, Suite 101 Murray Hill, NJ 07974-2100 Telephone: 800/236-2901 http://www.cdmax.com |