|
U.S.-Based HiTechPR and IsraelWise
Form Marketing Alliance to Promote Israeli Technology
Rye, N.Y.---April 19, 2005 -- HiTechPR, recent winner of four international public relations awards for its successful launch of Herzlia-based Genoa Color Technologies, has allied with IsraelWise, a hub for overseas companies looking to do business with and make investments in Israeli technology companies. HiTechPR, founded in 1968 and focused since its inception on the communications needs of technology-driven companies, will represent IsraelWise and its services in the United States. In turn, IsraelWise will introduce HiTechPR to Israeli tech firms that require U.S. exposure. “Our experience in promoting Israeli companies such as Genoa Color Technologies, MEMCO, Integrated Systems Research (ISR) and divisions of Tadiran gives HiTechPR the insight and perspective necessary to successfully partner with IsraelWise and publicize its unique services,” said Mark Bruce, president of HiTechPR. “We look forward to being part of an effective and mutually rewarding alliance that will successfully promote Israel’s thriving technology sector.” "Israel has the largest concentration of technology companies in the world outside of California and more companies listed on NASDAQ than any country outside North America," said Maoz Tenenbaum, senior partner at IsraelWise. "We are excited about this alliance with HiTechPR and are confident that our business savvy and contacts will be an asset to them in Israel." The comprehensive business information and marketing services IsraelWise provides are designed to help companies find cutting-edge technology, innovative products, business partners and sales opportunities in Israel. IsraelWise also offers clients the contacts, knowledge and assistance necessary to accelerate their path to successful business deals. HiTechPR was one of the first public relations firms to specialize in servicing high-tech and consumer electronics clients. The agency's efforts on behalf of Genoa's ColorPeak---the technology won the Grand Award in the Home Entertainment category of Popular Science magazine's Best of What's New competition, among other honors---resulted in Genoa’s recognition as an important new player in the consumer electronics industry.
For more information about HiTechPR, visit the company's Web site at www.hitechpr.com or call 914-967-6932. Contact IsraelWise by calling 972-3-909-8740 or via the Web: www.israelwise.com.
|