ColorPeak is a radical departure from the RGB (red, green and blue) television display technology that has been the industry standard for more than 50 years. It adds one to three primary colors to expand a television set's coverage of the visible color gamut from 55 to 95 percent and increase its brightness by as much as 40 percent. The result is a picture that, with its truer, more vibrant color and brighter image, looks more like cinema than video.

"It is a great honor for Genoa Color Technologies to have ColorPeak selected by the editors of Popular Science as Home Entertainment's top new technology," said Ilan Ben-David, Genoa's founder and CEO. "Their recognition affirms our belief that ColorPeak will transform the television industry."

Many industry professionals, especially those involved in the retail sector, have echoed that sentiment. "Genoa Color has revolutionized the industry with this breakthrough," said Ron Mintz, owner of The Listening Room in Scarsdale, N.Y., a company that specializes in sophisticated home theater installations. "In a showroom setting where every set is tuned to the same movie or program, it will be difficult for the picture quality of RGB TVs to compete against that of Genoa-enhanced sets."

Genoa uses advanced real-time algorithms and modifications to the color display elements to translate existing video data into multi-primary color. Genoa has over 40 patents pending that apply to the concepts, processes, algorithms and implementation of its ColorPeak technology.

"Best of What's New is the ultimate Popular Science accolade, representing a year's worth of work evaluating thousands of products," said editor Mark Jannot. "These awards honor innovations that not only impact the way we live today, but change the way we think about the future."

Genoa's ColorPeak technology is currently on display in the Best of What's New Showcase in the Vanderbilt Hall at Grand Central Terminal in New York City through November 11th. A number of new ColorPeak implementations will be exhibited at the 2005 International CES (Consumer Electronics Show) in Las Vegas this January (booth number 20666).

About Best of What's New
Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year---breakthrough products and technologies that represent a significant leap in their categories. The winners---The Best of What's New---are awarded inclusion in the much-anticipated December issue of Popular Science---the most widely-read issue of the year since the birth of Best of What's New in 1987. Best of What's New awards are presented to 100 new products and technologies in 12 categories: Auto Tech, Aviation & Space, Cars, Computing, Engineering, Gadgets, General Innovation, Home Entertainment, Home Tech, Personal Health, Photography and Recreation.

About Popular Science
Founded in 1872, Popular Science is the world's largest science and technology magazine with a circulation of 1.45 million and 6.5 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what's new and why it matters. Popular Science is published by Time4 Media, a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc. (NYSE: TWX).

About Genoa
Genoa Color Technologies develops technologies to significantly enhance image quality and the viewing experience for a wide range of displays. The company supplies chips to major electronics companies for integration into their product lines. Genoa, with R&D based in Herzlia, Israel, is supported by VCs and private investors. For more information about Genoa, visit www.genoacolor.com