About Us

About HiTechPR

Founded in 1990, HiTechPR has a long and successful record of working with technology companies – hence, the origin of the “high tech” in our name. Our extensive expertise in business-to-business marketing communications for the electronics, telecommunications and computer industries dates back to our earliest days. Twenty years later our client list now includes financial services, consumer products, experts and authors, health care and NFP clients among our successes. Today, the “hi tech” in HiTechPR defines our being on the cutting edge of PR, using the most advanced technology tools available, and helping clients use digital strategies to gain a significant marketing presence for their products and services.

HiTechPR Founder and President, Mark Bruce

Starting in 1984, Mark pioneered a series of highly successful industry analyst and media relations initiatives for business performance market leader Hyperion Software. After founding HiTechPR in 1990, Mark has helped start-ups, mid-sized companies and large public and private corporations, including for profit and not-for profit enterprises to reach their audience. Initially specializing in technology public relations, HiTechPR diversified to offer marketing communications expertise to a broad spectrum of clients in financial services, consumer products, real estate and health care.

Under Mark’s leadership, HiTechPR has won awards including the MercuryAward, “Outstanding Achievement in Professional Communications” - Client Product Launch category (Gold Award); Bulldog Reporter Award, “Excellence in Business Technology” - Technology Product Launch (Gold Award); as well as prestigious local awards from the Business Marketing Association. His clients have appeared in The Wall Street Journal, The New York Times, USA Today, NBC “Nightly News,” ABC “World News Tonight,” National Public Radio and numerous other high-impact media outlets.

In 2008, Mark was appointed to the faculty and teaches graduate-level media relations and publicity techniques at NYU and Pace University. He holds an M.A. in public relations and corporate communications, a B.A. in English literature and a certificate in investor relations from NIRI. His pro bono work includes founding Computers for Kids, a computer recycling program for Operation Head Start; PR support for Amnesty International, Stamford CT's J.M. Wright Technical School and the Upper Manhattan Empowerment Zone.

Our HiTechPR Teams

A marketing communications firm’s practices are the sum of its people and their aggregate skills. HiTechPR has been fortunate over the years to retain an outstanding team whose wide industry experience enables us to offer our clients a multidimensional array of specialized marketing and PR services. As needed, our resources also include collaborations with top independent practitioners in both the creative and informational disciplines. The payoff for our clients is working with talented, highly effective teams who know their business and focus on results.

News Updates

Latest Blog

  • 2013-06-19

  • How do I love thee PR? Let me count the ways...

  • 2013-03-13

  • First in a three-part series of blogs about measuring what one expert (Katie Delahaye Paine) calls "public relationships."

  • 2012-12-17

  • Selling technology to law firms has always been a difficult task. In this article, HiTechPR founder and NYU facutly member Mark Bruce details best practices for shortening the legal tech sales cycle.